It's clear that blog content contributes to your SEO, but Google's many algorithm updates can make it challenging to publish the right kind of content if you don't know where to start. The following are some top-ranking factors that can, directly and indirectly, impact blog SEO. Some have stood the test of time, while others are considered somewhat vintage.
Let's look at few factors that might affect your SEO:
Length of stay
The length of stay is an indirect ranking factor for Google, but it's a key factor in the user experience - and we know that user experience is king when it comes to SEO. Readers spend a certain amount of time at your blog site using the "dwell time" feature. This is the time it takes a visitor to navigate to your site after they click on it in a SERP. The value you give your content to the reader is indirectly determined by this metric. As they spend more time on the page, the more relevant it will become to them.
Page Loading Time
There are a number of factors that can affect the speed of your blog, but visual elements aren't the only factor. Sluggish blog sites can also be caused by unnecessary code and plugins. It can improve page loading speed to remove junk code from your pages. Consider removing junk code with HTML-Cleaner if you aren't sure how. A user does not need coding knowledge to use it. You are simply shown the unnecessary code and can remove it by clicking on it.
Is your website layout consistent across different devices?
Over half of Google's traffic comes from mobile devices in the United States. You may also follow this trend if you have a blog site. Mobile optimization of your blog site plays a prominent role in SEO metrics. Then how exactly should a website be optimized for mobile? In industry, the rule of thumb is to keep things simple. Almost every site these days is ready to be deployed on mobile devices; all you need to do is play with fonts and buttons. Then, perform mobile speed tests on a daily basis and keep a sharp eye on Google Analytics reports.
Now let's talk about how to increase traffic to your content!!!
Determine your target audience
Make sure your content is not too generic that covers a vast topic with shallow feedback. It is always better to set your target audience before you set out to publish your content.
Always research your keywords
Like us humans, search engines always look for keywords to find the best match. By keywords, it is advisable to use such that cover the business/blog within its entirety. And how to do that? Analyze keywords from all perspectives like location-based keywords, business-related keywords, keywords that tell a lot about your best-seller item etc.
Add images and visuals to grab the attention of the reader.
Google gives a lot of importance to visuals for distinctive keywords. Pictures and videos are among the most commonly used elements that come on the search engine results page. To achieve a coveted spot in an image pack or a video snippet, you'll want to come up with graphics, use original photos and videos, and add descriptive alt text to every visual element within your blog post.
Make your title catchy
To grab the attention of your readers in the very first place, it is always a good idea to come up with titles that are very hard to miss. A catchy title uses data, asks a question, or leads with curiosity to pique the reader's interest. Let your reader know what they are going to get out of a particular context. Ask questions, use data and make your title interactive.
Use the call to action button wisely
Your call to action button can enrich your reader with information, but at the same time, it can bring annoyance if not appropriately used and in the right place. These CTAs can be hyperlinks, buttons, widgets etc. For example, if you want your reader to buy something, then you should consider using a button with bold and visible font inside it.
There are other things that you should consider as well, such as using proper image alt text, use meta description on your blog post content, limit topic tags etc.
To learn more, you can book a consultation with one of our SEO experts.